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The logo artwork was commissioned on behalf of Cátedra Paulo Freire to Art Design Rafael Ferreira on February 9, 2016.
Paulo Freire - Logo Description by the author
When I received the mission to create a logo for the Paulo Freire Chair my first reaction was to feel honored. After all, creating something that collaborates to maintain Paulo Freire's legacy should at least be considered an honor.
After the joy, the inevitable happened: the burden of responsibility. What could I do that would be at least worthy of representing his work? I spent a few days studying and doing some visual research to see if any idea would emerge. After a little more than a week, already worried, I began to ask myself some questions. One among them become crucial for me in the creation process: How could I create something that represented someone who did so much?
I spent many hours in front of a blank computer screen, and finally, the idea was born. What could represent someone who has done so much? A mosaic. Small pieces that form a whole.
Paulo Freire was a man who, throughout his life, in every published work, in every printed book, in every disseminated idea, helped found the foundation of modern education and revolutionized many other areas of thought. In short, with a variety of works he created something bigger, something grand, a philosophical work of art created by everything he did.
The final result of the logo came naturally. Small parts that form the face of Paulo Freire. These little pieces represent his work, and the shape of his face represents the whole of his legacy.
Rafael hails from a background of classic advertising and graphic design, beginning his career in advertising agencies in Brazil. He has since built upon his expertise in branding and advertising with more recent work in UX/UI design and marketing. Currently, he is immersed in Silicon Valley as a co-founder of a fast-growing startup. However, his fascination for logotype creation - branding, in its most primitive form - is still a personal passion he actively pursues.